How Facebook Advertising Helps Your Business

Which is the largest social network in the world?Well its facebook!

So what you think about advertising in Facebook?

Over 2 billion people are using Facebook and it is a  largest platform to advertise your business.

To conquer Facebook advertising, Perseverance and a deep understanding of how the platform works in all its dimensions. We have created the ultimate guide to get you started.

 

How to advertise on Facebook

You may have a Facebook business page to get started with Facebook ads. Facebook business manager account allows you to run ads for your business page. Visit the home page of business manager to create an account using the email and password you used to set up your business page account.

You can go straight to the Facebook Ads manager to create your first Facebook ad campaign.

Now let’s follow step by step process for creating Ads.

To get started with a new Facebook ad campaign click create

Here Facebook offers 11 marketing objectives to help you to reach your business goals and generate leads. So what are these objectives?

Awareness

These are the objectives to create interest in your product or service.

1.      Brand awareness

If you want to show your ad to people who would remember your ad if we asked them within two days that means to show ads to people who are more likely to recall them. Then you can go with brand awareness objective

2.      Reach

If you want the right people to see your Facebook ads more often you can choose reach objective

Consideration

These are the objectives that get people to start thinking about your business and look for more information about it 

 3. Traffic

With traffic as your objective you can drive more people to your website or app.       Facebook will send a destination such as website or app to people to increase your website clicks.

4.      Engagement

If you are choosing engagement objective you will get more people to see and engage your Facebook post or page. Engagement includes promotion of your page there by you can increase your page likes, boost your posts to increase your post engagements and create events on your page and raise attendance at that event.

5.      App installs

            Facebook will help you to get more people to install your app

6.      Video views

   If you have a video content and you want more people to view your video then you can go with this    video views objective

 7.      Lead generation 

If you are looking forward to find new customers who are likely to be interested in your products or services you can choose lead generation as your ad objective. It will allow you to collect information such as, names, email addresses, phone numbers and more. In addition, you can ask people custom questions that you care about. People click on your lead ad; they'll be motivated to fill in a short Instant Form to send you their contact info. 

8.      Messages

Choosing Messages objective will lead you to getting more people to send messages to your business in Messenger 

Conversions

These are the objectives that encourage people who are interested in your business to purchase or use your product or service.

9.      Conversions 

If you want people to take some kind of actions such as checking out, registering, adding an item to the shopping basket or viewing a particular page on your website, you can go directly with conversion as your objective 

10.  Catalogue sale

If you choose catalogue as your objective then it’ll create ads that automatically show items from your catalogue based on your target audience.

11.  Store traffic

If you want more people to visit your shop you can choose Store traffic, then Facebook will drive visits to your physical stores by showing ads to people who are nearby.

 Let’s create our first ad

I would recommend that you dedicate some amount of your ad budget to building a brand on Facebook thereby you can meet your short term objectives as well. For that choose an ad objective

1. Choose objective

Select an objective then enter your campaign name and decide a campaign budget, there are two types of campaign budgets such as daily budget and life time budget. You can set your budget here or in the future pages

Click continue and then you’ll head to the next page

2.  Choose audience, optimization and spending control

Enter your campaign name in the ad set name field and choose a Facebook Page that you want to promote.

If chosen objective is Traffic you need to choose where you want to drive traffic (Website, App, Messenger or WhatsApp)

Or if it is App Install, Choose the app that you want to promote and search for your app by typing in the app name or enter its exact app store URL.

In the case of Video views you can Select ThruPlay as the billing option in which for videos 15 seconds or shorter, you only pay when someone watches your video to completion. . For longer videos, you pay when someone watches at least 15 unique seconds of your video

If your objective is Messages you need to choose an ad type (click to messenger and sponsored messages) that will direct people to Messenger.

If the chosen objective is store traffic first of all you need to choose a page where you want to run your store ads

Audience

When choosing a target audience for your ad set, you can either create a new audience or use a saved one.

Creating a new audience

While creating new audience you’ll come across with more options such as :

Locations. Target ads to people based on locations

Age. Target ads to people within an age range.

Gender. Target ads to women, men or people of all genders.

Languages. Target ads to users of certain languages.

Detailed targeting. Include or exclude people from an audience based on criteria such as demographics, interests and/or behaviors

Budget & schedule

This is the area where you define how much you'd like to spend, and when you'd like your ads to appear.

Decide a campaign budget; there are two types of campaign budgets such as daily budget and life time budget

The major difference between these two are:

Daily budget: You may spend more on some days and less on others, but will maintain an                       average daily budget.

Life time budget:Set an amount to spend over the lifetime of an ad set. You’ll never spend more than that amount

Choosing an appropriate schedule will let your ad set to run continuously starting today or within a date range that you select.

Then click continue and move to next page

3. Create ad

Nowit’s time to choose the images or video, headline, body text, and where your ad will be displayed on Facebook. For the text, you get 125 characters to share a quick message that will appear above your images or video.

Before selecting your ad image you should know about Facebook overlay.

Facebook Overlay

If the proportion of text to image is too high, your ad may not reach its full audience. So you should determine how much text is in your ad image. Facebook overlay will help you to do this. Upload the ad image and check your image text rating. Your advert will run normally only when image text is OK

Now you’re all ready! Go ahead with your first Facebook ad!

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